Technology shows how to win at Cannes Lions, but are the awards worth it?

Dive Brief: Ace Metrix, the video advertising measurement company, used machine learning and natural language processing to try and uncover the emotional patterns that make it more likely for a brand campaign to win an award at the Cannes Lions advertising festival, per a press release[1] made available to Marketing Dive. The study found four main emotional clusters exist around a...

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Our Closest Wormy Cousins

A team from the Okinawa Institute of Science and Technology Graduate University (OIST) and its collaborators has sequenced the genomes of two species of small water creatures called acorn worms and showed that we share more genes with them than we do with many other animals, establishing them as our distant cousins. The study found that 8,600 families of genes...

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I Am A Squirmy Wormy

-Press Release- I AM A SQUIRMY WORMY by Robin A. Knaggs is now available in mufti-format e-book. It is available in Kindle, Nook, Apple, and Kobo formats. This colorful and funny children’s book can be purchased in both hard copy or e-formats through Amazon, Books a Million, Wal-Mart.com[1] and Barnes and Noble as well as other on line purchasing agents....

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Cadbury Worm Controversy

Introduction In October 2003, just a month before Diwali, customers in Mumbai complained about finding worms in Cadbury Dairy Milk chocolates. Quick to respond, the Maharashtra Food and Drug Administration seized the chocolate stocks manufactured at Cadbury’s Pune plant. In defence, Cadbury issued a statement that the infestation was not possible at the manufacturing stage and poor storage at the...

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