Technology shows how to win at Cannes Lions, but are the awards worth it?
Dive Brief: Ace Metrix, the video advertising measurement company, used machine learning and natural language processing to try and uncover the emotional patterns that make it more likely for a brand campaign to win an award at the Cannes Lions advertising festival, per a press release[1] made available to Marketing Dive. The study found four main emotional clusters exist around a...
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