Cadbury Worm Controversy

 Therefore, the PR Head should be part of the top management team – reporting directly to the CEO. He also needs to share everyone’s confidences.

The PR department of Cadbury’s played a very effective role in managing the reputation and keeping up the goodwill of the company.

Conclusion

In this report we explained and highlighted the evolution of warm controversy in Cadbury, just before Diwali the food and drug administration commission received complaints about infestation in two bars of Cadbury dairy milk. Then we did certain analysis and searched about how Cadbury overcome from the crisis. The next step was to look over the strategy, i.e., how company overcome worm controversy and at last we mentioned about the target market i.e. what was the response of the market on Cadbury after the controversy and what were the challenges of company in the market.

Through timely and consistent marketing communication Cadbury succeeded in solving a daunting business crisis.

With 360-degree communications approach that targeted various audience, Cadbury could quickly have controlled and offset the negative word of mouth it had received.

By integrating a variety of tools like press release and conference, consumer advertising, trade advertising, point of purchase communications, packaging initiatives, email communications, and the like, all focusing on the same problems, Cadbury could communicate a unified message and get audience to appreciate the efforts it had taken to minimize instance of future occurrence.

Suggestions & Recommendations

·        People tend to trust hard statistics in crisis situations: Cadbury should have released a report comparing the worm infected chocolate with perfectly.

·        Address the victims: They should have had important company official publicly address the people affected by the infected chocolate bars and offer them compensation.

·        No mention on the Cadbury website: Cadbury’s website history does not address this issue at all. I would suggest that they reflect on what happened on their website and provide full and comforting information for consumers. This way, people aren’t as likely to look for information on other sites, which could be critical.